Appeals for improved diversity and inclusion in higher education are often rooted in moral and political terms: We must expand access to college for underrepresented groups so that they have equal opportunities to benefit from postsecondary degrees. These claims are important. Often overlooked, however, is the economic value of diversifying colleges and universities. According to McKinsey’s Diversity Matters report, “Companies in the top quartile for racial and ethnic diversity are 35% more likely to have financial returns above their respective national industry medians.”